Bringing research to life with clean design and powerful imagery
Creating a seamless experience for an extensive research project
The consulting experts conducted one of their most comprehensive research initiatives, exploring emerging consumer trends and behaviors that shape the future. The project required a dedicated landing page and multiple subpages to organize the extensive insights gathered throughout the year.
The challenge
Balancing design decisions between implementing new elements and sticking to the existing template was a key challenge. The initial template's limitations created friction, as it didn’t function well in its original form. Additionally, collaboration proved challenging due to inconsistencies in workflow cadence between web design, data visualization teams, and other contributors.
The solution
I took charge of structuring the content across all pages, ensuring clarity and functionality. The design approach involved refining existing templates with new styling elements and integrating a side navigation system, which later became a recurring feature in other projects. By emphasizing clean layouts and allowing the powerful, specially produced images to take center stage, the design effectively conveyed key insights without overwhelming users.
Additional thoughts
A key success factor was finding the middle ground between improving the template's functionality while maintaining a consistent design language. Clear communication and adaptability helped ensure alignment between teams despite collaboration challenges.